You may have noticed a major Facebook change up in the last week. Not only is Facebook cracking down on clickbait (cue glitter cannons trumpet noises), they have completely overhauled Facebook Pages. Even though I knew this change was coming, I still got caught off guard. I updated my cover photo to show off a new website on my portfolio, and found that my tried-and-true Facebook dimensions template wasn’t working any more. After updating my template, I dug around to see what other changes had taken place.
The most noticeable change is the Facebook Page makeover. The profile photo no longer overlaps the cover photo on either the desktop or mobile devices. The big, blue, call-to-action button is even more prominent just below the cover photo. It’s no longer competing with the tabs for your visitors attention. The tabs have been moved over to their own sidebar and unfortunately are not visible on mobile devices, so be careful not to share links to your Facebook tabs!
So what’s my favorite update since the Facebook change? When you hover over a page name you now get a preview of the page. A panel opens up with your profile photo, abridged cover photo, a small blurb, a link to your website, your call to action, and a “like” button. Anyone with a page should be excited about this feature as it is a huge improvement on the old system. I’m excited to see case studies on how this changes ad conversions and page engagement on Facebook.