Marketing with Pokemon GO

Marketing with Pokemon GO

Here’s what you need to know about Pokemon Go

  • Players wander around in the real world to find Pokemon using their phone’s GPS
  • Once they find a Pokemon, they can use their phone’s camera to catch it in a “Pokeball”
  • Once they have strong enough Pokemon, they can battle their Pokemon at “gyms”
  • Players need Pokeballs, potions, and revives in order to keep playing – these are found at Pokestops
  • Gyms and Pokestops are associated with real world locations – these cannot be changed (yet)

What you need to know as a business

  • In just one week, the game has been downloaded 7.5 million times, and now has more active users than Twitter
  • The game is completely free – so if your interested in using it for marketing purposes there’s no harm. Unless you get completely hooked, like me.
  • Pokemon and Pokestops are more likely to be found in downtown areas, popular areas, malls, and areas with lots of college students
  • Because users have to walk to collect Pokemon this means extra foot traffic for businesses
  • Large groups of players are drawn areas with lots of Pokestops (especially if a lure is placed). The most Pokemon Go players I’ve seen in the same area was about 80 people.

How to use Pokemon Go to market your business

  • Pokemon Lure - MarketingLure modules are used at Pokestops to draw Pokemon to a specific location – if your business is located within range of a Pokestop, purchasing lures is a great way to way to bring in potential customers. (1 lure costs $1 but if purchased in bulk cost only $0.69 per lure)
  • Let your customers know if your business is in range of a Pokestop – Posts on Facebook using the hashtag #PokemonGo are a great way to reach potential customers
  • Pokestops are predetermined and can’t be changed – though it has been confirmed sponsored retail locations will be available in the future (Update: it looks like you can submit a request for you business, but it’s still a long ways off)
  • Here’s another great article on how to get more business using Pokemon Go

 

 

 

 

 

 

Katie Davidson

Digital marketing strategist, and website designer. My mission is to help business owners succeed with digital marketing strategies that work.

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