I use the target table to brainstorm Facebook Ad ideas, blog post ideas, and even branding ideas for new websites. It gives me the opportunity to really analyze which audience will be interested, and what product features I want to feature the most. Most of my target tables have between 30-50 different audiences, and at least a dozen features. Each table takes me several hours to create, but with them, I am able to unlock my full marketing potential. I recommend all small businesses take the time to make a target table before they start any marketing. Create a brand new target table if you are considering adding a new service or product, so you can compare the two tables.